Privacy Policy

Introduction

At Icon Transportation Wilmington ("we," "our," or "us"), we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you use our website and services.

Information We Collect

When you use our website or request transportation services, we may collect the following types of information:

• Contact information (name, email address, phone number)
• Service details (pickup/drop-off locations, date and time, passenger count)
• Payment information (processed securely through third-party payment processors)
• Communication preferences

How We Use Your Information

We use the information we collect for the following purposes:

• Service Delivery: To provide transportation services, process bookings, and communicate about your reservations
• Communication: If you submit a contact form or request a quote, we may contact you via email or phone to respond to your inquiry and provide the requested information
• Service Improvement: To improve our services and customer experience
• Legal Compliance: To comply with applicable laws and regulations

Website Analytics

We use Google Analytics and Google Search Console to understand how visitors interact with our website. These tools collect information such as:

• Pages visited and time spent on each page
• Browser type and device information
• Geographic location (city/region level)
• Referral sources (how you found our website)

This data is collected anonymously and used solely to improve our website performance and user experience. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Advertising and Conversion Measurement

We advertise our transportation services on Google Ads. When you reach our website from one of those ads, the Google tag on our pages records whether you then send our quote form or tap our phone number. That tells us which ads bring in booking requests and which ones to stop paying for.

For this measurement, Google may receive your IP address, your browser and device type, the pages you view on our site, and the fact that you sent the form or tapped the number. Google uses cookies and similar identifiers to connect the ad click to that action. We do not send your name, email address or phone number from the form to Google. We have also turned off the setting that would let Google use this data to show you personalized ads.

Google processes this data under its own privacy policy. To see how Google uses information from websites that use its services, visit policies.google.com/technologies/partner-sites. To manage the ads Google shows you, visit myadcenter.google.com.

Data Protection

We do not sell, trade, or rent your personal information to third parties. We only share your information when necessary to provide our services (such as with our drivers for pickup), to measure our Google ads as described above, or when required by law.

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

Cookies

Our website uses cookies to enhance your browsing experience, for analytics and to measure whether our Google ads bring in booking requests. Cookies are small text files stored on your device. You can control cookie preferences through your browser settings, though disabling cookies may affect website functionality.

Your Rights

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications
• Withdraw consent for data processing where applicable

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

Contact Us

If you have questions about this Privacy Policy or how we handle your personal information, please contact us: